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I Deploy my in-depth knowledge of social platforms and best practices, deep understanding of social audience behaviors, and passion for unearthing insights and human truths that drive campaign strategy.

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T3 (A MATERIAL+ COMPANY) | Austin, TX

Associate Director of Social Media Strategy | Senior Social Media Strategist | Apr 2016 – Present

  • Develop end-to-end social media brand strategy, audience insights, recommendations, owned channel ecosystems, messaging frameworks, and publishing workflows as brand strategist and creative storyteller
  • Work with creative teams to guide strategy execution, ensure all assets and campaigns ladder back to brand/social strategies and goals, and enact monthly editorial calendars
  • Work with media team to develop audience targeting and allocate funds based on strategy.
  • Develops impactful influencer campaigns that authentically drive brand awareness and connection, inclusive of talent lists, contracts/negotiations, content coordination, and reporting
  • Train and develop internal client capabilities by designing POV’s to help master emerging platforms and communities.
  • Train and develop internal client capabilities by designing POV’s to help master emerging platforms and communities.
MATCH MARKETING GROUP | Norwalk, CT

Social Media Manager | Social Media Associate | Feb 2013 – Mar 2016

  • Served as primary agency contact for social clients; partnered with creative, digital, and account management teams to manage social campaigns and calendars across every available social platform.
  • Served as primary agency contact for social clients; partnered with creative, digital, and account management teams to manage social campaigns and calendars across every available social platform.
  • Served as primary agency contact for social clients; partnered with creative, digital, and account management teams to manage social campaigns and calendars across every available social platform.
  • Clients included: BIC, BIC Stationery, Campbell’s Soup, Applebee’s, Pepsi, Fuji Film, Mrs. Freshley’s, Tasty Cakes, etc.
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Social Media Management

Channel Development Strategy

Industry Networking

Strategic Planning & Analysis

Creative Brand Design

New Business Development

Copywriting & Social Media

Nurturing Key Relationships

Influencer Marketing

Community Management

Competitor Research & Analysis

Marketing Solutions

Business Analytics

Brand Awareness

Media Evaluation

Visual Storytelling

Social Media

Data Science

Portfolio

Check Out My Latest Works